Tag: SEO

4 Tips for Designing Your First Business Website

Setting up a company is a scary challenge – but it can also be one of the most rewarding things you do. Start-ups are creating new products and services all over the country, from Oxford to Manchester and beyond. If you are setting up a new company one of the first things you will need is a new website.

Nowadays, your company is largely invisible if it does not have a website. You definitely need one, but how should your website look? How should it work? Should it offer something for everyone or be select? Take a look at these ideas for how to set up a successful first website for your new company.

  1. Focus on Your Main Audience

It is tempting to put all kinds of things on your website since you are trying to attract as many customers as possible and you’re not exactly paying extra if you put in extra pages. But less is often more, particularly when you are starting out and making a reputation for yourself. Your website should immediately tell people what you do, and how. People who come to your site should clearly know why they are there. You are probably not going to attract huge numbers of visitors from searches in the beginning, so you want to spend time developing your site so when people do visit they know it’s for them.

  1. Focus on a Financial Plan

Web design Oxford experts suggest that if you are aiming to make money from a website you should make sure that you know exactly what calls to action you need on the site, and how much you need to promote products. You need to work out whether your site is directly selling goods or will act as a brand ambassador for your sales force.

  1. Write For Your Audience

Don’t get too keyed up on writing for Google in the beginning. Focus on making your site the best-designed and most informative it can be, and make it directly appeal to your audience. There are certain aspects of SEO that can be built into the site when it is being designed. Add these and then write for your audience – you can always add more keywords and specific SEO strategies later.

  1. Be Well-Designed

Make sure you know how to design a good website – or hire someone who will. And by a good website we mean working with effective design, good headings, good use of descriptions for images, and plenty of excellent text. Put together a stellar framework for your site and then you can always add and expand on it later.

 

Image courtesy of Stuart Miles/ FreeDigitalPhotos.net

 

 

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All You Need to Know about Personal Branding and Reputation

Personal branding and online reputation management efforts should go hand in. By mixing these two, the overall online marketing strategy is supported. Furthermore, it creates a stronger online digital footprint. It doesn’t matter whether you’re looking for a job or marketing a brand new online business, you must build a reputation and name for yourself. Without that, people will not see you as a market leader.

Social media is one of the most important online communication tools that are available to us today. Without using the various social media platforms, it will be very difficult to build a personal brand. There are a number of resources that are beneficial for those who want to start building a personal online brand.

LinkedIn

Registering on LinkedIn is a big step towards building a reputation. However, it is vital that the profile is 100% completed as well. Make sure that the profile is fully optimized so that other people of the same interests can’t just find you, but immediately trust in you as well. If you do not yet have a LinkedIn profile, make sure you create one. It is completely free and a great way to promote yourself or your business online. Make sure that your profile descriptions and titles use the appropriate keywords as well. This will give you a personal ranking on Google at the same time.

Facebook

It simply isn’t possible anymore these days to not have a Facebook profile or page for businesses. Facebook is one of the highest ranking websites in the world, so you immediately engage in active SEO practices when you have a relevant profile. Make sure that you include as much information as possible to discuss who you are as an individual or as a business. Businesses should include addresses, set themselves up for the Check In feature and list all the services that they offer. For individuals, try to have separate ones for business and for pleasure and keep your business one more public. This means you also have to be careful about what you post, although that is true for all profiles.

Twitter

Twitter is also a very powerful tool when it comes to building up your brand. It is an opportunity to quickly share information with your followers that is of interest. Again, make sure that your profile is complete and has all the necessary information. Make sure you use Twitter to build a network and that you are up to date with trending hashtags.

Blogging

Blogging was the start of SEO and it is still incredibly important. You should have your personal blog, or a company blog, and use it to share information about things you know about. Do this in a personal but informative way, providing information that people actually want to hear about. Make sure that you share each and every blog post on all your social media profiles as well, including the appropriate hashtags.

Profile Pictures

Last but not least, no matter which social media channel you use, and whether it is just one or all of them, you should use the same profile picture on all of them. This way, you are creating a brand for yourself that people will start to recognize wherever they go. Consistency, be that in through your face or the logo of your store, is vital to create an identity.

These are the main social media tools, but there are many more. Increasingly, people are turning towards Pinterest and Instagram for information. You may want to consider using that as well.

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The Best Practices and Advantages of Link Building Strategies

When it comes to search engine optimization (SEO), link building is one of the most critical activities for any organization, while the policies in place must be informed by adequate market research and aligned with corporate objectives and values. Link building does not necessarily have to be a very difficult aspect of corporate marketing initiatives, and can be greatly simplified by the right level of assessments and planning before the outset of the strategy.

Business leaders who have not yet acquired a strong working knowledge of digital marketing will likely want to take the process slowly to ensure that they do not miss any critical aspects. With a tightly developed and executed link building strategy, companies can quickly improve their marketing performances and bolster Web presence in the digital arena.

Basics of link building
The simplest and first steps of link building involve the creation of multiple pages that will be connected by subject matter. The initial stages of link building should involve the development of unique and engaging content, as well as references to websites and news providers that are renowned in each organization’s respective field.

Linking strategies should not only include redirections to other corporate-owned pages and websites, but should also involve external sources. One of the best ways to ensure stronger traffic volumes is to interact with websites that are among the most viewed by relevant consumers and businesses, and this begins with building a list of preferred information resources that will be followed by employees charged with developing content.

Various types of strategic components
Once decision-makers have developed a clear plan and set of objectives for the link building aspects of the SEO strategy, they will want to consider these methods of execution:

  • Create a blog: A blog can be a highly affordable and easily managed central hub for the linking strategy, especially as content management systems have become more accessible. Businesses can task writers with linking to a certain number of internal landing pages and preferred external sources for blog post.
  • Research content: Companies that write white papers and other research-driven content should make the most of it by including a robust linking strategy directly into the pieces. Links can flow between the resources used to research the subject matter, corporate landing pages and other destinations.
  • Partnerships: Many firms partner up with vendors, affiliates and other friendly entities to build more robust linking strategies between the various websites. Leaders should ensure, though, that they are only pairing up with trustworthy and relevant organizations.
  • RSS and Social Media: Although social media websites have yet to become the premier drivers of digital marketing success, they do pose a significant opportunity to expand upon linking strategies. Whenever a blog is posted, article is published or landing page is added, the company should consider sharing links within the strategy through social media websites and RSS feeds.

At the end of the day, the most unique and tailored approaches to link building strategies will be the most effective. Business leaders should also use as many reliable points of reference in the earliest stages of planning to ensure long-term, consistent performances in the overall SEO strategy.

 

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Incorporating Characteristics of a Good Website with Website Designers

The opportunities a website can present today can be really incredible. Many businesses will already have a website in place. The question is whether your website can provide you with the results you expected. There are a number of basic characteristics that your website should incorporate in order to be successful. If you are missing any of these essential aspects, then your visitors might not be getting what they want on arrival.

The first characteristic is to have unique and fresh content. Content is really important and the first thing visitors are looking for when they search for something online. Your content should be unique to your business and up-to-date. If you refresh your content on a regular basis you will give your visitors a reason to come back again and your website will appeal to search engines.

Website designers UK will explain that your website should be clear and ensure your visitors can determine what you have to offer with just a quick scan. Your website should speak to your target audience and show how your products or services can help. Your website should be appealing and focused on your target audience to encourage them to buy your products or services.

It’s vital for the benefit of your business that your website is easy to navigate. Your content, products and services should be simple to find. Keep it clear and simple to ensure visitors and search engines can navigate each page with ease and know where to click when they are looking for something in particular. Your site should be consistent throughout and all links should be working. Providing a search box is recommended and one of the features that many website designers UK would incorporate without question.

Website design is often overthought. A simple and professional design is more appealing to visitors. The layout should be attractive and appealing whilst being easy on the eye at the same time. Colours should be chosen to suit your brand and to contrast well with the rest of your content. Website designers UK will promote the use of a simple design for the most effective site. Too much text can put users off and will see some users bounce for this reason.

Search engine optimisation is a big part of web design today. In the past, SEO has been underestimated, but today users appreciate the importance as it doesn’t matter how impressive your website is if no one can find it. SEO is quite complex and should be implemented properly and professionally for highly beneficial results. Link building, blogging, keywords, content, social media, and site structure are all factors of SEO.

The speed at which your website loads is also really important. Anything more than a few seconds will see users give up and head to the next site. Your site should also be optimised for mobile devices. These characteristics are some of the important aspects that a website should incorporate. Keep your website professional, simple, interesting, engaging, visually appealing and simple to navigate. Combined with SEO efforts, these aspects will ensure your website works effectively for you.

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How’s Your CMS Doing: Features That Will Make Impact this 2013

Often CMS offers lots of features that are so good visually that we forget to ask how our company or organization is going to use that feature or if we really are having the right features for our business.
Who Uses CMS?

CMS is widely used by all kinds of business. IT has been an aid for those people who are trying their hand for online businesses. But then CMS aren’t just for starters, even those who were in the top level corporate companies do still incorporates CMS in their system for better data and workforce management. Here is the list of CMS users:

  • Authors, Bloggers, Editors
  • Business Users
  • Designers and developers

This usability is incorporated into ventures such as:

  •   Websites
  •   Smartphones
  •   Tablets
  •   Email
  •   Social Networking sites

So we started with the users, by that we can infer that CMS as a web application or as a system application in managing, monitoring content is really making a way for business to flourish online without much trickery and unreachable goals.

 

A CMS can either take a place to manage enterprise, mobile, component, the web or a portal. Popular CMS are those that are already trusted and have made a name in the industry.

CMS Features You Should Incorporate in Your Organization

CMS this 2013 are beginning to get competitive so are different businesses. Having the right feature to address your end users needs will bring you to the top in no time. Here they are what you want and what you need:

1. Authorization. This should be able to give your CMS a level of access for your users. There are things that should remain for the admin’s use, for a subscriber’s use or an author’s use. SO make sure there is this feature in your CMS this 2013.

2. Security. Sometimes security is overlooked by many organizations. This security options then can force you to establish it through the constant change of passwords every 3 months or changing key user names.

3. Intuitive Interface and functionality. It shouldn’t just be a CMS, it should be a CMS that is easy to use, has a good visual appeal that will make users really use it and click it.

4. Archiving of content. This should be delivered to you as a feature because sometimes it is tend to be overlooked by many. A CMS developer for your company may request this if it’s not there already.

5. Auto save feature. This can e incorporated because many tend to lose files and content after accidentally losing power or after hitting the close button. Having this will help you save time as well as effort.

6. Easy Maintenance. This would be synonymous to easy updates as well as easy to run

Through these best practices you can be ensured of certain advantages and benefits such as its positive effects in your SEO campaign and its easy and manageable ways. This 2013, CMS technology is getting better and you are one of its recipient of its benefits.