Setting up a company is a scary challenge – but it can also be one of the most rewarding things you do. Start-ups are creating new products and services all over the country, from Oxford to Manchester and beyond. If you are setting up a new company one of the first things you will need is a new website.
Nowadays, your company is largely invisible if it does not have a website. You definitely need one, but how should your website look? How should it work? Should it offer something for everyone or be select? Take a look at these ideas for how to set up a successful first website for your new company.
- Focus on Your Main Audience
It is tempting to put all kinds of things on your website since you are trying to attract as many customers as possible and you’re not exactly paying extra if you put in extra pages. But less is often more, particularly when you are starting out and making a reputation for yourself. Your website should immediately tell people what you do, and how. People who come to your site should clearly know why they are there. You are probably not going to attract huge numbers of visitors from searches in the beginning, so you want to spend time developing your site so when people do visit they know it’s for them.
- Focus on a Financial Plan
Web design Oxford experts suggest that if you are aiming to make money from a website you should make sure that you know exactly what calls to action you need on the site, and how much you need to promote products. You need to work out whether your site is directly selling goods or will act as a brand ambassador for your sales force.
- Write For Your Audience
Don’t get too keyed up on writing for Google in the beginning. Focus on making your site the best-designed and most informative it can be, and make it directly appeal to your audience. There are certain aspects of SEO that can be built into the site when it is being designed. Add these and then write for your audience – you can always add more keywords and specific SEO strategies later.
- Be Well-Designed
Make sure you know how to design a good website – or hire someone who will. And by a good website we mean working with effective design, good headings, good use of descriptions for images, and plenty of excellent text. Put together a stellar framework for your site and then you can always add and expand on it later.
Image courtesy of Stuart Miles/ FreeDigitalPhotos.net