When it comes to search engine optimization (SEO), link building is one of the most critical activities for any organization, while the policies in place must be informed by adequate market research and aligned with corporate objectives and values. Link building does not necessarily have to be a very difficult aspect of corporate marketing initiatives, and can be greatly simplified by the right level of assessments and planning before the outset of the strategy.
Business leaders who have not yet acquired a strong working knowledge of digital marketing will likely want to take the process slowly to ensure that they do not miss any critical aspects. With a tightly developed and executed link building strategy, companies can quickly improve their marketing performances and bolster Web presence in the digital arena.
Basics of link building
The simplest and first steps of link building involve the creation of multiple pages that will be connected by subject matter. The initial stages of link building should involve the development of unique and engaging content, as well as references to websites and news providers that are renowned in each organization’s respective field.
Linking strategies should not only include redirections to other corporate-owned pages and websites, but should also involve external sources. One of the best ways to ensure stronger traffic volumes is to interact with websites that are among the most viewed by relevant consumers and businesses, and this begins with building a list of preferred information resources that will be followed by employees charged with developing content.
Various types of strategic components
Once decision-makers have developed a clear plan and set of objectives for the link building aspects of the SEO strategy, they will want to consider these methods of execution:
- Create a blog: A blog can be a highly affordable and easily managed central hub for the linking strategy, especially as content management systems have become more accessible. Businesses can task writers with linking to a certain number of internal landing pages and preferred external sources for blog post.
- Research content: Companies that write white papers and other research-driven content should make the most of it by including a robust linking strategy directly into the pieces. Links can flow between the resources used to research the subject matter, corporate landing pages and other destinations.
- Partnerships: Many firms partner up with vendors, affiliates and other friendly entities to build more robust linking strategies between the various websites. Leaders should ensure, though, that they are only pairing up with trustworthy and relevant organizations.
- RSS and Social Media: Although social media websites have yet to become the premier drivers of digital marketing success, they do pose a significant opportunity to expand upon linking strategies. Whenever a blog is posted, article is published or landing page is added, the company should consider sharing links within the strategy through social media websites and RSS feeds.
At the end of the day, the most unique and tailored approaches to link building strategies will be the most effective. Business leaders should also use as many reliable points of reference in the earliest stages of planning to ensure long-term, consistent performances in the overall SEO strategy.