Month: April 2015


Helping New Musicians Build A Following

Music promotional campaigns come in many different forms, from the really expensive to those that operate on a shoestring budget. One of the key elements of music sales is to promote the artists, as this boosts the chances of members of the public going out and buying their music.

Having an identity is critical in the music business, as standing out from the competition can help to get you noticed. There is a long history of artists such as David Bowie and Kiss being able to develop a strong following directly from their image, as it becomes almost as important as the music to some fans.

Local and/or new bands can easily upload music online and promote their activities through social media, but what can they do to promote themselves and their music to an unknown audience?

Distributing a range of promotional items is an option, as it is a cost-effective and innovative way to interact with potential fans. There are a range of giveaways that offer bands or singers plenty of advertising space and the opportunity to connect with individuals who may not necessarily be aware of them.

Here are a few ideas for musicians looking to boost their following:

T-shirt giveaways

If you are an up and coming band or solo artist, the chances are that you will have some promotional t-shirts. Usually, this clothing is sold after gigs alongside CDs and other merchandise, but if you are trying to spread the word, why not hold a series of competitions offering people the chance to win branded t-shirts such as those on offer from promotional product provider 4imprint? Not only does this encourage engagement with your fans and spread the word about you as an artist, but it gives you a chance to connect with people about your music.


A bit of a catch-all term, bands will have plenty of promotional merchandise as they seek to make it to the big time. Research by theBritish Promotional Merchandise Association has found out how popular these items can be. Some 83 per cent of senior marketers said they expect to maintain or increase their spending on promotional items in the next year, with the three main benefits being that they target customers effectively (69 per cent), ensure brand messages last longer (52 per cent) and create loyalty (46 per cent). Musicians could hope to build up a following by selling or giving away promotional items.

Meeting local promoters

Of course, the best way to attract more fans is to get out there and play some gigs. A good reputation and reviews will spread like wildfire, as people will tell their friends and family about any great concerts they have been to. In order to strike up the right connections, artists should meet local promoters and see if they can get added to any bills. Once they have developed a bit of a following, they can target bigger venues and in turn, better pay.

Making it in the music business is always going to be tough and new musicians should not be afraid to create an identity. By doing so, bands and solo artists can showcase what is unique about their music and look, which will help them to be successful.



Opting for Better Detailing and Picture Clarity Using HD Technology

A movie can be best enjoyed with the characters coming alive in front of the viewer. This can be best achieved by incorporating the high definition techniques which to a larger extent allow the viewer to experience the minutest of details associated with the movie. The technology which encompasses the high definition incorporates better scanning procedures which to a certain extent paves the way for compacter editing and better images. HD technology can be easily incorporated in daily use with the displays been highly enriched with scientific advancements. The inclusion of HDMI ports have made viewing the movies a better option with added clarity and detailing coming into the picture.

Enhancing the Viewing Experience

Movies are created to allow the users learn and get entertained at the same time.  This process can be best established by incorporating techniques involving better and well developed scanning. The combination of interlaced and progressive scans can be effectively used which are normally included in the specialized HD cameras. Inclusion of these technologies in movie making has changed the viewing experience by uplifting it to greater proportions.

The process of interlaced scanning provides a newer scanning concept which duly divides the techniques into two parts making the image appear as a clearer entity. Interlacing thus includes the interception of the emitted lines which provide better viewing and images with more clarity.

Progressive scanning on the other hand incorporates better viewing by the reception of vertical and horizontal lines at the same time. This allows digital compression and produces splendid images with utmost clarity.

The movies which were seen in normal definition have been modified with their HD prints released all across the globe. Some of the selected movies which were revisited are ‘Transporter Series’, ‘Home Alone’ and ‘The 40 year old virgin’.

Dissecting the Reviews with HD viewing

Be it the action sequences or the associated humor, all can be looked at with an optimized experience with the HD technology. ‘The 40 year old virgin’, the comic fiasco of the year 2005, can be experienced all over again with the HD technology and viewing. The fantastic work of Shauna Robertson and Judd Apatow can be well complemented with the HD technology scoring high on the minute details. These producers gained a lot of credibility for releasing the HD prints of the movie. The story which revolves around the fictitious sex life of the protagonist, can be best viewed and experienced with HD. High definition provides the best experience of movie viewing and clearly portrays the chemistry between the protagonist and the leading lady.

The humorous incidents including the chest waxing of Andy and the constant vigil of his pals to get him laid and ready for winning over the virginity can be best viewed in a high defined environment as the minor details and expressions need to be gauged with each passing instance.

This being a sex flick can cause hysterical laughter riots with the scenes and dialogues best opted for using the HD technology.

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