The weirdest gadgets of all time

If you think you are a gadget junkie, you might want to think again! Surely, almost everyone knows about iPhones, Androids and the latest tech releases… but do you know about the weirdest gadgets ever designed? There are some bizarre and strange devices that people have ever made and we wonder what types of philosophical questions they asked themselves to find these ideas!

YotaPhone

The YotaPhone consists of two screens… The first one is the rear view which is a proper display while the second is the back of the mobile phone which does not backlight like a normal screen. This phone is highly efficient, and uses e-ink screens which helps save power.

Despite this phone being weird, you can still use it to play at the best online casino – Spin and Win. Alongside the best slot games, you will also find the best casino bonuses. Live a unique gaming experience at Spin and Win Casino with a multitude of games which have already been categorised for you. You just have to register at Spin and Win casino to begin a life-changing adventure by playing slot themed on either Magic and Myth, Pirates and Treasures, Egyptians, Food and Fruits or Movie and Adventure. Alternatively, you could just choose the games by their features, their paylines or their game providers!

Grassy Charging Station

A little nature-loving geek found the solution to organise your gadgets, while going green. The Grassy Charging Station uses artificial grass as a cushion for your mobile phones or laptops while they are charging. The cables are hidden underneath the grass, and you just need to plug your device in the base of the charging station.

EyeSee Cam

The EyeSee Cam was developed by the University of Munich, and it allows users to control the cameras by moving their eyes. This device can be used by doctors to record operations for new recruits for teaching purposes, or for game developers for more realistic video games. Plus, any video recorded on this device can mount on any type of laptops!

LED Umbrella

Developed by Think Geek, the LED Umbrella comes with a LED shaft which can light up your way when you are walking. This acts like a sort of protective device which might scare anyone who thinks of attacking you on your way. One good thing is that this umbrella is very cheap and comes in two colours!

LCD Belt Buckle

Well, this is getting weird! The LCD Belt Buckle is a belt which consists of a 320-by-240-pixel screen and supports jpg, avi, bmp and mp4 files from SD memory cards which hold a capacity of 2GB. Once launched, this belt was sold up, and the company is even planning on releasing a newer version with larger screens.

Toaster Printer

The toaster printer was created by a Swiss-based company. This device allows you to just top-load your toast like an inkjet printer one at a time, and the toaster will toast them just the way you want!

How Live Chat Energizes A Website

If you are updating your website or are looking at making changes to your hosting provider, one area that has become a must for businesses with forward facing sales and customer service is live chat services.

One hosting vendor that incorporates chat options into their packages, solidcactus.com, has pointed out recently that customers that utilize chat while they make a purchasing decision are three times more likely to buy online than those that don’t.  It isn’t too hard then to take a look at the number of website visitors that you have and then correlate that with the number of pre-sales inquiries you receive by telephone.  If the number of telephone inquiries remains static over time and there are no large sales increases with additional visitors viewing your site, you would be wise to take a look at adding live chat so that you can increase the number of conversions.

Here are some good reasons that chat helps to energize a website:

Less intrusive:

As we move towards a world where people get used to shopping without voice interaction with people and the websites that they are shopping on are increasingly self-explanatory, having a chat presence is a pretty good idea because customers tend to appreciate a pop-up chat window that asks them if they have any questions during their shopping experience.  And when you do connect with them and talk to them about what they would like to buy, it will make it easier for them to make a purchasing decision.

Trying to use the telephone to accomplish the same thing can be pretty difficult, especially if the client has been using online purchasing regularly and doesn’t like interruptions.

Acts as a gateway for further communication:

On the other hand, once you have spoken to the customer using live chat on your website, chances are an exchange of data will occur that will allow you to follow up if something does go wrong.  There are plenty of clients that get started purchasing something and then have something go wrong during the cart checkout.  If you talk to them via chat, you likely have the capability of calling them back and giving them another opportunity to complete the purchase.  If those customers do not get contacted, they may never return until they need a similar item again.

A perfect, multi-option solution:

Many companies offer their customers several different options of the same product.  If you are selling wheat flour only and have only two sizes of bag to sell, there may not be much to discuss that will add value to the customer’s purchasing decision.  At the same time, if you are selling shirts that have long sleeves, short sleeves, and a hoodie version in multiple colors and different patterns, you can definitely make a difference in helping a customer make a more thoughtful purchase when you use chat.

One thing that some companies do is to model the actual purchasing decision that customers have done when they go into retail stores to buy similar products.  If they require a salesperson to show them some of the differences, then they should see a live chat option on your website so that you can earn as many sales as possible.

Small companies can use them effectively also:

Of course there are times when you look at your employee roster and realize that there is a lot of expense in trying to cover a website 24 hours a day.  Fortunately, vendors like solidcactus.com excel at providing third-party, seamless chat representatives that are trained in cross-selling and upselling.  The net result is a lower cost to cover your website and increased sales in most cases.

Live chat is one of the most important features of an ecommerce site.  When you choose your hosting provider, make sure that you find one that offers live chat capabilities in their platform.  If they can provide agents to staff your chat when you are not available, it can save you time and money.

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Use Groupon as a Valuable Marketing Tool

If your business depends on a steady supply of consumers you may be getting frustrated trying to get them in the door. While social media is great for reaching new prospective clients and email campaigns and local advertising have their merits, in a competitive world you need to have an edge. There’s another option to get your name brand noticed: Groupon.

Groupon is an online coupon and discount website that has proven to be a major boon to businesses worldwide. Top brands such as Things Remembered have found success using the site for marketing, and when you see how it works you’ll understand why.

Groupon has nearly 50 million active customers and over 115 million app downloads. That alone is stunning: close to a 50 percent conversion rate from those who have downloaded the app! The site works on a simple premise: give people a discount on items they’re already shopping for.

That means the businesses using this tool already have an advantage: the customer has already decided to buy, they just might not be sure where their going to make the purchase. They type in their search terms and Groupon gives them a list of businesses that feature deals for what their buying. It can be narrowed down by postal code or neighborhood, type of item, or a specific store.

The user then chooses their preferred store and downloads the coupon or discount code for the item they wish to purchase. This code is then given at the time of checkout. That’s it!

Groupon can be used either in person or while shopping online. The best part just might be this: they do the selling before the customer even walks through your door, so all you need to do is perhaps help them narrow their choice of goods before you close the deal.

We’re not saying Groupon is perfect for every business, we’re just saying you should take a hard look to see if it’s right for yours. It may make a world of difference, especially if you have a business with a lot of local competition. Let the consumer’s phone make the choice!

 

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Four Reasons to Prioritize Choosing a Domain Name for a Business

An individual who is starting a new online business has many things to accomplish before the selling begins. One of the first things on an owner’s to-do list should be to reserve domain name. Check out four reasons why it’s so important for a new business owner to secure a domain name right away.

A Starting Point for the Business

When a business owner reserves a domain name, he or she can begin to tackle the details of building the website. This means setting up the look of the website, arranging for secure checkout and writing the text that will go on the site. In addition, once an owner chooses and reserves a domain name, he or she doesn’t have to worry about another owner taking ownership of the name.

Growing a Brand

After reserving a domain name, a business owner can start to establish a reputation for excellent products and services. The most successful owners of online businesses strive to create a connection between first-rate products and the name of their company in the minds of customers. Making positive connections with shoppers and establishing an ever-growing group of loyal customers are two goals of any ambitious owner of an online store.

Connecting with Customers

After reserving a domain name, an owner can start connecting with shoppers. For instance, an owner may arrange for email marketing services to send out weekly ads for sales as well as special discounts to shoppers. Also, an owner can begin to send emails to customers who made recent purchases. These emails may contain a great coupon or an offer for free shipping to entice the customer to return to the online store. A domain name is necessary for email marketing and other types of valuable communications to begin.

Creating Anticipation for Products via Social Media

Today, many online business owners try to establish a presence on social media. They do this as an easy way to connect with people who shop in their store or stores like it. A business owner may put out an intriguing post on social media about a new product he or she has coming out. This can prompt previous customers as well as new shoppers to visit the online store. Or, an owner can use social media to answer customer questions. This is a convenient way to get information out to other shoppers who have the same inquiry. After reserving a domain name, an owner can really begin to make his or her presence known in an industry.

Finally, reserving a memorable domain name can sometimes spark fresh ideas for products. An owner may look at the name and come up with a completely new line of products for the online store. Branching out and expanding is something that all online business owners must do to succeed in their industry.

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4 Social Media Ad Campaign Mistakes You Need to Avoid

According to 2016 statistics, approximately 78% of the Americans have a social media profile while around 2 billion people worldwide are active social networking users. Quite naturally, marketing on the social media platform is fruitful in terms of return on investments. Therefore, social media ad campaigns have the power to strengthen your brand image but if done incorrectly, these can also cause devastating impact. Here are the top four fatal social media ad campaigns that you need to avoid in order to succeed in the complex competitive digital world:

1.    Not Identifying Your Target Audience

 

Not identifying your target audience is a horrifying mistake. Any advertisement is useless unless it reaches out to those people who are interested in knowing about the product or the services. Utilizing the insights and audience optimization tools are some of the useful Facebook advertising tips that you need to grasp in order to deliver well-crafted content to the preferred audience. You can now also run lead generation ad campaigns on Instagram and Facebook, which enables the people to show their interests by giving information through forms. Businesses can use that information to follow up the interested audiences for running highly targeted ad campaigns.

2.    Having No Strategy

Marketing without a plan is another way your campaigns can wreck havoc on your business entity. The main thing to realize here is that you social media profile must not be treated in a fashion you treat your personal profile. Firstly, you need to set your goals. Then, you need to learn who is displaying aresponsive behavior towards your social media page or profile. You need to use analytics tool, which is available on a host of social media platforms efficiently. Frame your ad campaigns around the needs of your audience. Personalize and customize the content before publishing.

3.    Not Choosing the Right Social Media Platform for the Ad Campaigns

Yes, it is one of the mistakes that you need to avoid to run successful campaigns. You need to understand the demographics of the various social media platforms before selecting your own medium for the advertisement of your products and services. You can make use of both Instagram and Facebook to boost the ad campaigns. Pinterest is a great platform for advertising household related items and it is a popular social networking for online shopping. Snapchat may be an ideal platform for targeting millennials and Generation Z. Facebook, obviously is the king of all types of ad campaigns and promotions because of its immense popularity. LinkedIn thrives in the entrepreneurial and employment related activities but is a great platform for campaigns even for bloggers, journalists, and copywriters..

4.    Using the Hashtags Incorrectly on Different Social Media Platforms

Hashtags have truly revolutionized social media. These are a great way to discover updates about the things you may be interested in on the public networks. Using hashtags correctly can significantly enhance the impact of your ad campaigns. The trending hashtags on Twitter can be seen on the left side of the stream. Do not use more than two hashtags Facebook if you want to boost your organic reach. You can use several hashtags on Instagram. You can also learn to use hashtags on LinkedIn, Google+, and YouTube.

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Protecting Your Phone

As smartphones have gotten both more expensive and more common, there have been a number of attempts at protecting the small computer that is unlucky enough to be carried everywhere that we go. One of the earliest solutions was a simple plastic screen cover that would protect from coins, keys, and not much else. When it became clear that a fall of several feet could easily prove fatal a jump was made to bulky cases that were protective, if inconvenient. Now as phones are becoming slimmer and sleeker every generation, the trend is starting to revert to more minimalistic cases that often leave the entire face of the device open.

Fortunately, with this trend back towards more open cases that retain the original feel of the device, screen protectors have made a return with a whole new form. Tempered glass screen protectors are some of the toughest and most resilient protections that are available for your phone. In addition to being significantly thicker than their plastic cousins, they are made out of the same material as the screen which leaves no noticeable difference in use or feel other than the edges. In combination with a minimal case, you can get complete protection without having a device unrecognizable from the one that came out of the box.

The biggest advantage that the tempered glass screen protectors bring is definitely in the drop. Plastic protectors will still prevent most scratches from getting through, but a drop onto something or something dropping onto it will experience little to no resistance from the plastic. Glass, on the other hand, will crack in the event of a heavy impact and significantly reduce the amount of force that can go through to the screen. Of course, in a hard enough impact there won’t be anything that could have saved your poor phone from death, but for everything else glass essentially provides an additional easily replaceable screen to take the hit instead of the entire phone.

Ultimately, there are more than a few solutions to phone protection. For those of us that have trouble keeping a phone alive for at least a year, a completely enclosed, unbreakable case might be for the best. But for anyone that does not quite want to live on the edge with a completely unprotected device, tempered glass serves as a nice medium that offers significant protection while still maintaining the precisely engineered form that came out of the box. So, if you want protection that doesn’t take away from the satisfaction of handling the several hundred dollar computer that lives in your pocket, tempered glass may be the way to go.

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Retail and Global Payment Services

For anyone in the retail trade, the changes in how customers shop and pay for retail goods is obvious. Online shopping has become a force to reckon with today and if you aren’t part of the solution then you will become part of the problem. With the introduction of global payment services for the retail sector a whole new world of casual online shopping has been introduced. When it comes to higher returns on investments, you just can’t beat this new shopping online method. By staying on top of the latest methods for online payments and making the jump from national to international many retailers are finding the net is the place to be.

New Methods of Payment Abound

Not that long ago the internet was seen as a catalog for retailers. The idea of buying online was dismissed as unsafe and impractical. Today there are numerous methods for paying online for that shirt or pair of shoes you just fell in love with, including third party vendors and in-house services. What works for you depends on your customers buying habits. With cash buying on the way out, plastic credit cards and bank cards growing steadily and online purchases increasing year to year, retailers need to stay aware of changing buying habits. One trend is the growing use of bank cards for smaller purchases. These trends mean that retailers online need to have global payment services that can absorb these costs and still allow customers from anywhere to make that purchase with security and ease.

Smartphones and Global Payment Services

Of course, the biggest shift in the last few years has been the growing use of smartphones for everything from email and texting to maps and shopping. Today’s young smartphone user takes out their phone at the start of the day to check messages and the latest news, leaves it within reach throughout the day for updates and even uses it to purchase last minute buys on the way home. No matter what you sell on the web, if you don’t have a plan to allow them to buy directly from their smartphone you are leaving money on the table. From local merchants who offer easy ordering of groceries they plan to pick up on the way home to world wide industries that discount through social media for impulse buying online, your global payment services portals need to be ready to handle the constant flow of traffic.

Extending the Retail Reach

The latest innovations that make good use of this shift in buying include combining instore buying with online purchasing. Retailers who carry a wide range of goods can have customers view other color options online, order and arrange delivery, all from the retail location. Clothing retailers can install smart devices that show customers accessory options in the dressing room that are ordered as they try on their outfits and are ready for purchase when they step outside the dressing room. All of these innovative uses of the net’s global payment services networks allow retailers to extend their selling reach and help customers make smart purchasing decisions. In the end it is a win-win decision for both parties.

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All You Need to Know about Personal Branding and Reputation

Personal branding and online reputation management efforts should go hand in. By mixing these two, the overall online marketing strategy is supported. Furthermore, it creates a stronger online digital footprint. It doesn’t matter whether you’re looking for a job or marketing a brand new online business, you must build a reputation and name for yourself. Without that, people will not see you as a market leader.

Social media is one of the most important online communication tools that are available to us today. Without using the various social media platforms, it will be very difficult to build a personal brand. There are a number of resources that are beneficial for those who want to start building a personal online brand.

LinkedIn

Registering on LinkedIn is a big step towards building a reputation. However, it is vital that the profile is 100% completed as well. Make sure that the profile is fully optimized so that other people of the same interests can’t just find you, but immediately trust in you as well. If you do not yet have a LinkedIn profile, make sure you create one. It is completely free and a great way to promote yourself or your business online. Make sure that your profile descriptions and titles use the appropriate keywords as well. This will give you a personal ranking on Google at the same time.

Facebook

It simply isn’t possible anymore these days to not have a Facebook profile or page for businesses. Facebook is one of the highest ranking websites in the world, so you immediately engage in active SEO practices when you have a relevant profile. Make sure that you include as much information as possible to discuss who you are as an individual or as a business. Businesses should include addresses, set themselves up for the Check In feature and list all the services that they offer. For individuals, try to have separate ones for business and for pleasure and keep your business one more public. This means you also have to be careful about what you post, although that is true for all profiles.

Twitter

Twitter is also a very powerful tool when it comes to building up your brand. It is an opportunity to quickly share information with your followers that is of interest. Again, make sure that your profile is complete and has all the necessary information. Make sure you use Twitter to build a network and that you are up to date with trending hashtags.

Blogging

Blogging was the start of SEO and it is still incredibly important. You should have your personal blog, or a company blog, and use it to share information about things you know about. Do this in a personal but informative way, providing information that people actually want to hear about. Make sure that you share each and every blog post on all your social media profiles as well, including the appropriate hashtags.

Profile Pictures

Last but not least, no matter which social media channel you use, and whether it is just one or all of them, you should use the same profile picture on all of them. This way, you are creating a brand for yourself that people will start to recognize wherever they go. Consistency, be that in through your face or the logo of your store, is vital to create an identity.

These are the main social media tools, but there are many more. Increasingly, people are turning towards Pinterest and Instagram for information. You may want to consider using that as well.

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The Best Practices and Advantages of Link Building Strategies

When it comes to search engine optimization (SEO), link building is one of the most critical activities for any organization, while the policies in place must be informed by adequate market research and aligned with corporate objectives and values. Link building does not necessarily have to be a very difficult aspect of corporate marketing initiatives, and can be greatly simplified by the right level of assessments and planning before the outset of the strategy.

Business leaders who have not yet acquired a strong working knowledge of digital marketing will likely want to take the process slowly to ensure that they do not miss any critical aspects. With a tightly developed and executed link building strategy, companies can quickly improve their marketing performances and bolster Web presence in the digital arena.

Basics of link building
The simplest and first steps of link building involve the creation of multiple pages that will be connected by subject matter. The initial stages of link building should involve the development of unique and engaging content, as well as references to websites and news providers that are renowned in each organization’s respective field.

Linking strategies should not only include redirections to other corporate-owned pages and websites, but should also involve external sources. One of the best ways to ensure stronger traffic volumes is to interact with websites that are among the most viewed by relevant consumers and businesses, and this begins with building a list of preferred information resources that will be followed by employees charged with developing content.

Various types of strategic components
Once decision-makers have developed a clear plan and set of objectives for the link building aspects of the SEO strategy, they will want to consider these methods of execution:

  • Create a blog: A blog can be a highly affordable and easily managed central hub for the linking strategy, especially as content management systems have become more accessible. Businesses can task writers with linking to a certain number of internal landing pages and preferred external sources for blog post.
  • Research content: Companies that write white papers and other research-driven content should make the most of it by including a robust linking strategy directly into the pieces. Links can flow between the resources used to research the subject matter, corporate landing pages and other destinations.
  • Partnerships: Many firms partner up with vendors, affiliates and other friendly entities to build more robust linking strategies between the various websites. Leaders should ensure, though, that they are only pairing up with trustworthy and relevant organizations.
  • RSS and Social Media: Although social media websites have yet to become the premier drivers of digital marketing success, they do pose a significant opportunity to expand upon linking strategies. Whenever a blog is posted, article is published or landing page is added, the company should consider sharing links within the strategy through social media websites and RSS feeds.

At the end of the day, the most unique and tailored approaches to link building strategies will be the most effective. Business leaders should also use as many reliable points of reference in the earliest stages of planning to ensure long-term, consistent performances in the overall SEO strategy.

 

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Mobile Strategy: The Art of War

Mobile is the future and in some countries mobile phones and tablets are already the preferred form of internet access and it is set to overtake desktop access across the world in less than two years. Using tablets and smartphones on the move opens up a world of opportunities for consumers and marketing pros alike, as long as the strategy is right.

With a cohesive mobile strategy comprising a responsive website, useful or just entertaining apps, mobile advertising and customer engagement, any company can grab a share of the increasingly important mobile market.

Mobile advertising is becoming ever more sophisticated as with modern smartphones so heavily embedded in our lives the potential lead can become a paying customer with just a few clicks for some savvy sellers. Mobile marketing is relatively cheap, too, so you can go for a huge audience or a local concentration for businesses that sit within defined catchment areas.

Recent advances in the way Google views mobile performance, demoting sites that don’t have a fully mobile friendly website in its search rankings, mean that mobile internet access will gain even more impetus and the internet will eventually become tailored to a mobile-first mindset. Traditional desktop internet access is on the decline and mobile access has already taken the lead in India and other early-adopting nations, so it’s imperative to follow the market.

Apps, too, can have a huge influence on your company’s success, if used right. There’s a world of opportunity coming where shops can send vouchers to clients as they walk through the door and engage the viewer with an app that guides them to likely purchases. For more ethereal companies, apps can help consumers view and order your products in the best possible light, or they can simply entertain and build your brand following.

Driving people to the app is undoubtedly a strong way to make sales, but mobile campaigns incorporating social media can be a powerful driving force for the whole operation.

Smartphones will only get smarter and tablets will get better, so mobile marketing is set to become increasingly more important. It’s time to switch on to the mobile revolution and take advantage of a new dawn in marketing.