Use Groupon as a Valuable Marketing Tool

If your business depends on a steady supply of consumers you may be getting frustrated trying to get them in the door. While social media is great for reaching new prospective clients and email campaigns and local advertising have their merits, in a competitive world you need to have an edge. There’s another option to get your name brand noticed: Groupon.

Groupon is an online coupon and discount website that has proven to be a major boon to businesses worldwide. Top brands such as Things Remembered have found success using the site for marketing, and when you see how it works you’ll understand why.

Groupon has nearly 50 million active customers and over 115 million app downloads. That alone is stunning: close to a 50 percent conversion rate from those who have downloaded the app! The site works on a simple premise: give people a discount on items they’re already shopping for.

That means the businesses using this tool already have an advantage: the customer has already decided to buy, they just might not be sure where their going to make the purchase. They type in their search terms and Groupon gives them a list of businesses that feature deals for what their buying. It can be narrowed down by postal code or neighborhood, type of item, or a specific store.

The user then chooses their preferred store and downloads the coupon or discount code for the item they wish to purchase. This code is then given at the time of checkout. That’s it!

Groupon can be used either in person or while shopping online. The best part just might be this: they do the selling before the customer even walks through your door, so all you need to do is perhaps help them narrow their choice of goods before you close the deal.

We’re not saying Groupon is perfect for every business, we’re just saying you should take a hard look to see if it’s right for yours. It may make a world of difference, especially if you have a business with a lot of local competition. Let the consumer’s phone make the choice!



Four Reasons to Prioritize Choosing a Domain Name for a Business

An individual who is starting a new online business has many things to accomplish before the selling begins. One of the first things on an owner’s to-do list should be to reserve domain name. Check out four reasons why it’s so important for a new business owner to secure a domain name right away.

A Starting Point for the Business

When a business owner reserves a domain name, he or she can begin to tackle the details of building the website. This means setting up the look of the website, arranging for secure checkout and writing the text that will go on the site. In addition, once an owner chooses and reserves a domain name, he or she doesn’t have to worry about another owner taking ownership of the name.

Growing a Brand

After reserving a domain name, a business owner can start to establish a reputation for excellent products and services. The most successful owners of online businesses strive to create a connection between first-rate products and the name of their company in the minds of customers. Making positive connections with shoppers and establishing an ever-growing group of loyal customers are two goals of any ambitious owner of an online store.

Connecting with Customers

After reserving a domain name, an owner can start connecting with shoppers. For instance, an owner may arrange for email marketing services to send out weekly ads for sales as well as special discounts to shoppers. Also, an owner can begin to send emails to customers who made recent purchases. These emails may contain a great coupon or an offer for free shipping to entice the customer to return to the online store. A domain name is necessary for email marketing and other types of valuable communications to begin.

Creating Anticipation for Products via Social Media

Today, many online business owners try to establish a presence on social media. They do this as an easy way to connect with people who shop in their store or stores like it. A business owner may put out an intriguing post on social media about a new product he or she has coming out. This can prompt previous customers as well as new shoppers to visit the online store. Or, an owner can use social media to answer customer questions. This is a convenient way to get information out to other shoppers who have the same inquiry. After reserving a domain name, an owner can really begin to make his or her presence known in an industry.

Finally, reserving a memorable domain name can sometimes spark fresh ideas for products. An owner may look at the name and come up with a completely new line of products for the online store. Branching out and expanding is something that all online business owners must do to succeed in their industry.


4 Social Media Ad Campaign Mistakes You Need to Avoid

According to 2016 statistics, approximately 78% of the Americans have a social media profile while around 2 billion people worldwide are active social networking users. Quite naturally, marketing on the social media platform is fruitful in terms of return on investments. Therefore, social media ad campaigns have the power to strengthen your brand image but if done incorrectly, these can also cause devastating impact. Here are the top four fatal social media ad campaigns that you need to avoid in order to succeed in the complex competitive digital world:

1.    Not Identifying Your Target Audience


Not identifying your target audience is a horrifying mistake. Any advertisement is useless unless it reaches out to those people who are interested in knowing about the product or the services. Utilizing the insights and audience optimization tools are some of the useful Facebook advertising tips that you need to grasp in order to deliver well-crafted content to the preferred audience. You can now also run lead generation ad campaigns on Instagram and Facebook, which enables the people to show their interests by giving information through forms. Businesses can use that information to follow up the interested audiences for running highly targeted ad campaigns.

2.    Having No Strategy

Marketing without a plan is another way your campaigns can wreck havoc on your business entity. The main thing to realize here is that you social media profile must not be treated in a fashion you treat your personal profile. Firstly, you need to set your goals. Then, you need to learn who is displaying aresponsive behavior towards your social media page or profile. You need to use analytics tool, which is available on a host of social media platforms efficiently. Frame your ad campaigns around the needs of your audience. Personalize and customize the content before publishing.

3.    Not Choosing the Right Social Media Platform for the Ad Campaigns

Yes, it is one of the mistakes that you need to avoid to run successful campaigns. You need to understand the demographics of the various social media platforms before selecting your own medium for the advertisement of your products and services. You can make use of both Instagram and Facebook to boost the ad campaigns. Pinterest is a great platform for advertising household related items and it is a popular social networking for online shopping. Snapchat may be an ideal platform for targeting millennials and Generation Z. Facebook, obviously is the king of all types of ad campaigns and promotions because of its immense popularity. LinkedIn thrives in the entrepreneurial and employment related activities but is a great platform for campaigns even for bloggers, journalists, and copywriters..

4.    Using the Hashtags Incorrectly on Different Social Media Platforms

Hashtags have truly revolutionized social media. These are a great way to discover updates about the things you may be interested in on the public networks. Using hashtags correctly can significantly enhance the impact of your ad campaigns. The trending hashtags on Twitter can be seen on the left side of the stream. Do not use more than two hashtags Facebook if you want to boost your organic reach. You can use several hashtags on Instagram. You can also learn to use hashtags on LinkedIn, Google+, and YouTube.


Protecting Your Phone

As smartphones have gotten both more expensive and more common, there have been a number of attempts at protecting the small computer that is unlucky enough to be carried everywhere that we go. One of the earliest solutions was a simple plastic screen cover that would protect from coins, keys, and not much else. When it became clear that a fall of several feet could easily prove fatal a jump was made to bulky cases that were protective, if inconvenient. Now as phones are becoming slimmer and sleeker every generation, the trend is starting to revert to more minimalistic cases that often leave the entire face of the device open.

Fortunately, with this trend back towards more open cases that retain the original feel of the device, screen protectors have made a return with a whole new form. Tempered glass screen protectors are some of the toughest and most resilient protections that are available for your phone. In addition to being significantly thicker than their plastic cousins, they are made out of the same material as the screen which leaves no noticeable difference in use or feel other than the edges. In combination with a minimal case, you can get complete protection without having a device unrecognizable from the one that came out of the box.

The biggest advantage that the tempered glass screen protectors bring is definitely in the drop. Plastic protectors will still prevent most scratches from getting through, but a drop onto something or something dropping onto it will experience little to no resistance from the plastic. Glass, on the other hand, will crack in the event of a heavy impact and significantly reduce the amount of force that can go through to the screen. Of course, in a hard enough impact there won’t be anything that could have saved your poor phone from death, but for everything else glass essentially provides an additional easily replaceable screen to take the hit instead of the entire phone.

Ultimately, there are more than a few solutions to phone protection. For those of us that have trouble keeping a phone alive for at least a year, a completely enclosed, unbreakable case might be for the best. But for anyone that does not quite want to live on the edge with a completely unprotected device, tempered glass serves as a nice medium that offers significant protection while still maintaining the precisely engineered form that came out of the box. So, if you want protection that doesn’t take away from the satisfaction of handling the several hundred dollar computer that lives in your pocket, tempered glass may be the way to go.


Retail and Global Payment Services

For anyone in the retail trade, the changes in how customers shop and pay for retail goods is obvious. Online shopping has become a force to reckon with today and if you aren’t part of the solution then you will become part of the problem. With the introduction of global payment services for the retail sector a whole new world of casual online shopping has been introduced. When it comes to higher returns on investments, you just can’t beat this new shopping online method. By staying on top of the latest methods for online payments and making the jump from national to international many retailers are finding the net is the place to be.

New Methods of Payment Abound

Not that long ago the internet was seen as a catalog for retailers. The idea of buying online was dismissed as unsafe and impractical. Today there are numerous methods for paying online for that shirt or pair of shoes you just fell in love with, including third party vendors and in-house services. What works for you depends on your customers buying habits. With cash buying on the way out, plastic credit cards and bank cards growing steadily and online purchases increasing year to year, retailers need to stay aware of changing buying habits. One trend is the growing use of bank cards for smaller purchases. These trends mean that retailers online need to have global payment services that can absorb these costs and still allow customers from anywhere to make that purchase with security and ease.

Smartphones and Global Payment Services

Of course, the biggest shift in the last few years has been the growing use of smartphones for everything from email and texting to maps and shopping. Today’s young smartphone user takes out their phone at the start of the day to check messages and the latest news, leaves it within reach throughout the day for updates and even uses it to purchase last minute buys on the way home. No matter what you sell on the web, if you don’t have a plan to allow them to buy directly from their smartphone you are leaving money on the table. From local merchants who offer easy ordering of groceries they plan to pick up on the way home to world wide industries that discount through social media for impulse buying online, your global payment services portals need to be ready to handle the constant flow of traffic.

Extending the Retail Reach

The latest innovations that make good use of this shift in buying include combining instore buying with online purchasing. Retailers who carry a wide range of goods can have customers view other color options online, order and arrange delivery, all from the retail location. Clothing retailers can install smart devices that show customers accessory options in the dressing room that are ordered as they try on their outfits and are ready for purchase when they step outside the dressing room. All of these innovative uses of the net’s global payment services networks allow retailers to extend their selling reach and help customers make smart purchasing decisions. In the end it is a win-win decision for both parties.


All You Need to Know about Personal Branding and Reputation

Personal branding and online reputation management efforts should go hand in. By mixing these two, the overall online marketing strategy is supported. Furthermore, it creates a stronger online digital footprint. It doesn’t matter whether you’re looking for a job or marketing a brand new online business, you must build a reputation and name for yourself. Without that, people will not see you as a market leader.

Social media is one of the most important online communication tools that are available to us today. Without using the various social media platforms, it will be very difficult to build a personal brand. There are a number of resources that are beneficial for those who want to start building a personal online brand.


Registering on LinkedIn is a big step towards building a reputation. However, it is vital that the profile is 100% completed as well. Make sure that the profile is fully optimized so that other people of the same interests can’t just find you, but immediately trust in you as well. If you do not yet have a LinkedIn profile, make sure you create one. It is completely free and a great way to promote yourself or your business online. Make sure that your profile descriptions and titles use the appropriate keywords as well. This will give you a personal ranking on Google at the same time.


It simply isn’t possible anymore these days to not have a Facebook profile or page for businesses. Facebook is one of the highest ranking websites in the world, so you immediately engage in active SEO practices when you have a relevant profile. Make sure that you include as much information as possible to discuss who you are as an individual or as a business. Businesses should include addresses, set themselves up for the Check In feature and list all the services that they offer. For individuals, try to have separate ones for business and for pleasure and keep your business one more public. This means you also have to be careful about what you post, although that is true for all profiles.


Twitter is also a very powerful tool when it comes to building up your brand. It is an opportunity to quickly share information with your followers that is of interest. Again, make sure that your profile is complete and has all the necessary information. Make sure you use Twitter to build a network and that you are up to date with trending hashtags.


Blogging was the start of SEO and it is still incredibly important. You should have your personal blog, or a company blog, and use it to share information about things you know about. Do this in a personal but informative way, providing information that people actually want to hear about. Make sure that you share each and every blog post on all your social media profiles as well, including the appropriate hashtags.

Profile Pictures

Last but not least, no matter which social media channel you use, and whether it is just one or all of them, you should use the same profile picture on all of them. This way, you are creating a brand for yourself that people will start to recognize wherever they go. Consistency, be that in through your face or the logo of your store, is vital to create an identity.

These are the main social media tools, but there are many more. Increasingly, people are turning towards Pinterest and Instagram for information. You may want to consider using that as well.

3d business links structure. Three level. High quality render

The Best Practices and Advantages of Link Building Strategies

When it comes to search engine optimization (SEO), link building is one of the most critical activities for any organization, while the policies in place must be informed by adequate market research and aligned with corporate objectives and values. Link building does not necessarily have to be a very difficult aspect of corporate marketing initiatives, and can be greatly simplified by the right level of assessments and planning before the outset of the strategy.

Business leaders who have not yet acquired a strong working knowledge of digital marketing will likely want to take the process slowly to ensure that they do not miss any critical aspects. With a tightly developed and executed link building strategy, companies can quickly improve their marketing performances and bolster Web presence in the digital arena.

Basics of link building
The simplest and first steps of link building involve the creation of multiple pages that will be connected by subject matter. The initial stages of link building should involve the development of unique and engaging content, as well as references to websites and news providers that are renowned in each organization’s respective field.

Linking strategies should not only include redirections to other corporate-owned pages and websites, but should also involve external sources. One of the best ways to ensure stronger traffic volumes is to interact with websites that are among the most viewed by relevant consumers and businesses, and this begins with building a list of preferred information resources that will be followed by employees charged with developing content.

Various types of strategic components
Once decision-makers have developed a clear plan and set of objectives for the link building aspects of the SEO strategy, they will want to consider these methods of execution:

  • Create a blog: A blog can be a highly affordable and easily managed central hub for the linking strategy, especially as content management systems have become more accessible. Businesses can task writers with linking to a certain number of internal landing pages and preferred external sources for blog post.
  • Research content: Companies that write white papers and other research-driven content should make the most of it by including a robust linking strategy directly into the pieces. Links can flow between the resources used to research the subject matter, corporate landing pages and other destinations.
  • Partnerships: Many firms partner up with vendors, affiliates and other friendly entities to build more robust linking strategies between the various websites. Leaders should ensure, though, that they are only pairing up with trustworthy and relevant organizations.
  • RSS and Social Media: Although social media websites have yet to become the premier drivers of digital marketing success, they do pose a significant opportunity to expand upon linking strategies. Whenever a blog is posted, article is published or landing page is added, the company should consider sharing links within the strategy through social media websites and RSS feeds.

At the end of the day, the most unique and tailored approaches to link building strategies will be the most effective. Business leaders should also use as many reliable points of reference in the earliest stages of planning to ensure long-term, consistent performances in the overall SEO strategy.



Mobile Strategy: The Art of War

Mobile is the future and in some countries mobile phones and tablets are already the preferred form of internet access and it is set to overtake desktop access across the world in less than two years. Using tablets and smartphones on the move opens up a world of opportunities for consumers and marketing pros alike, as long as the strategy is right.

With a cohesive mobile strategy comprising a responsive website, useful or just entertaining apps, mobile advertising and customer engagement, any company can grab a share of the increasingly important mobile market.

Mobile advertising is becoming ever more sophisticated as with modern smartphones so heavily embedded in our lives the potential lead can become a paying customer with just a few clicks for some savvy sellers. Mobile marketing is relatively cheap, too, so you can go for a huge audience or a local concentration for businesses that sit within defined catchment areas.

Recent advances in the way Google views mobile performance, demoting sites that don’t have a fully mobile friendly website in its search rankings, mean that mobile internet access will gain even more impetus and the internet will eventually become tailored to a mobile-first mindset. Traditional desktop internet access is on the decline and mobile access has already taken the lead in India and other early-adopting nations, so it’s imperative to follow the market.

Apps, too, can have a huge influence on your company’s success, if used right. There’s a world of opportunity coming where shops can send vouchers to clients as they walk through the door and engage the viewer with an app that guides them to likely purchases. For more ethereal companies, apps can help consumers view and order your products in the best possible light, or they can simply entertain and build your brand following.

Driving people to the app is undoubtedly a strong way to make sales, but mobile campaigns incorporating social media can be a powerful driving force for the whole operation.

Smartphones will only get smarter and tablets will get better, so mobile marketing is set to become increasingly more important. It’s time to switch on to the mobile revolution and take advantage of a new dawn in marketing.


Web Hosting: Classifications

Web hosting is a service industry which in its simplest form, entails a singular computer to be wired as an Internet Server and to offer part or whole of its technical ability for hire on rent. Hosting allows internet users to utilize information, content and varied services that are located on the Internet server. The information can be accessed through another computer which in hosting terminology is called client and through the internet, the server and the client exchange data. Websites can be created through web design sites such as FastEasyWebsites or GoDaddy and often, these designers have server services too.

The Different Kinds of Web Hosting

  • Web Hosting

The most common hosting service is web hosting and this kind of web hosting allows for constant access to web content regardless of time. The website is put up on a server which can be conveniently located in a specialized center. Think WikiLeak’s servers which are stored under Stockholm! The server offers constant internet access as well as other services such as e-mail and file transfer protocol, database management and the space to code in perl, java, php, html, etc.

  • File Hosting


Similar to web hosting, file hosting servers only store files and not web based content and applications. This means that information can be securely stored and yet be accessible to all users with sufficient data transfer capabilities. Data which is large and takes up a lot of space should be stored in File Hosting Servers as they reduce the workload on their own databases. Big firms who have a lot of internal databases and division use file hosting to keep their files up on the internet ‘cloud’ and still have access to them when they wish.


  • Image Hosting

A more specialized form of the file hosting server is the image hosting server where, as can be easily ascertained, only images are stored. Images can thus be shared without restrictions and fuss. Images also entail graphics and other visual data and the storage of these forms of data individually in separate servers allows the user conveniently access them and use them for e-Commerce sites or forums, and can work through restrictions of size and resolution through the image hosting servers.

  • E-Mail Hosting

These are servers which deal only with electronic mail. Web hosting and domain hosting often go hand in hand with e-mail hosting and sites such as FastEasyWebsites provide such services. The address can be created in the format of and allows for personalization of the mailbox, making it more suitable for professional use. The clients who opt for e-mail hosting receive significantly sized mail box facilities and can utilize these facilities any number of times during the day. POP3 and IMAP protocols are also supported making the server accessible through specialized mail clients such as Outlook and Thunderbird as well.

There are many other forms of web hosting such as database hosting and domain hosting but these work in conjunction with the above forms of hosting. There also classifications based upon the size of the server and how many clients can be allowed into them. Shared web hosting is the most successful form of web hosting. Individual accounts with their own restrictions in disk space, amount of traffic, collective database limit, etc. and administrative control is provided to each client. Services can be altered and accessed through web-based portals hence even newbies and beginners can intuitively figure out what to do.



Alan is a web developer who has been designing websites and building servers for the past fifteen years. His specialized knowledge and experience gives him valuable insight which he often shares on online forums and websites such as FastEasyWebsites and others.


Benefits of Multi-Domain SSL Certificates

ssl_certificateAn SSL Certificate is a digital certificate that authenticates the identity of a Web site and encrypts information sent to the server using security technology Transport Layer ( Secure Sockets Layer – SSL). Encryption is the process of encoding data in unreadable formats that can only be returned to a readable format with the specified decryption key. A certificate serves as an electronic “passport” that establishes the online entity’s credentials when doing business on the Web. When an Internet user tries to send confidential information to a Web server, the browser of the user accesses the certificate digital server and establishes a secure connection. There are different types of SSL certificate find the list of SSL certificates here.

Multi-Domain SSL Certificates

A multi-domain certificate (also known as certificate SAN or Unified Communications Certificate (UCC)) is a special type of SSL certificate. A standard certificate of a web server can protect a domain / host name, while a wildcard certificate can protect all subdomains belonging to a domain. With a multi-domain certificate you can protect a domain name with different domain extensions or multiple domain names using a single SSL certificate.

Easy and economical

One of the best advantages of a multi-domain certificate is that it only requires a unique IP address for the domain name. This, combined with the low cost of adding additional domain names, makes multi-domain certificate the ideal solution for any company that wants to protect multiple brand names in a single certificate.

The only requirement is that all domain names must be registered under the same ownership. The company of multi-domain SSL certificate is more appropriate accommodation / hosting, should take into account this consideration.

Microsoft Exchange

The multi-domain SSL certificates are very popular due to the fact that this type of certificate is perfectly compatible with the needs of a company offering Microsoft Exhcange solutions to its customers. You can combine all Exchange-related host names in a single certificate. The Unified Communications Certificate (UCC) of Comodo was developed especially for this purpose.

The multi-domain SSL certificates are also available certificates with extended validation (EV). EV certificates are necessary for any company committed to provide information such as payment details online stores.